Primo Fingerboarding

Primo Fingerboarding is a discontinued fingerboard company ran by Brandon Jones. What started as a wheel company turned into a "jack of all trades" company, creating many products for fingerboarding. Of the most famous are the Dick Decks, which shape is based right off of the deck title.

Development
Primo originally started as a wheel company, with the wheels being made out of skateboard wheels. At that time there were no other wheel companies around that produced such a product, making Primo one of the firsts to venture into that area. Unfortunately, the product was still out of reach in terms of being created properly. Being so, the wheels from Primo often came out bumpy or uneven.

With the challenge of making wheels became a problem, Primo was turned into a rail company. The main products were custom flatbars, and then were other original rail designs available to the general fingerboard public. What followed the rails were a wide range of ramps and other obstacles that at the time were the highest quality of anything coming out of America by an independent source. Soon the slogan for Primo became “Any type of custom obstacle, where the only limitation is your imagination.”

A specialty of the company owner, Brandon Jones, was deck creation. While he never liked the shape of his decks, the community embraced them with open arms and thus convinced Brandon to sell the decks through Primo. Primo was perhaps the first company to sell more than one deck shape, having regular, mellow and others to choose from. There were also novelty styled decks on sale for limited times.